It’s no surprise that Americans love looking good. In fact, in the United States, consumers spend $8.4 billion every single year on cosmetics alone. However, while makeup and skincare aficionados may be inundated with tips and tutorials from 20-somethings on how to contour a chiseled cheekbone or master the smoky eye, information on how to get those looks once you hit a certain age is few and far between. Before you mess up another makeup look, find out what the masters know about getting that perfect face on in a flash. Get acquainted with these tricks for makeup for older women and you’ll look (and feel) like a million bucks in minutes flat.
No wonder that most aging women spend more and more time and money on their appearance. The desire to look younger is one of the most natural human aspirations, and the need to know all the tips and tricks in regards to your appearance is more than understandable.
Below is all you need to know what to do and how to perfect your makeup if you are 50+.
1 Prime your eyelids.
Even if you don’t have particularly oily eyelids, using primer can help reduce some of the visible signs of aging and keep your makeup put all day.
“Our skin becomes thinner as we age, especially around our eyes,” says Stephanie Jones, licensed esthetician and owner of The Blushery in Beacon, New York. “As the eyelids become thin, they also become slightly transparent, resulting in uneven tones of purples, blues, and reds. Tap a very thin layer of eye primer to the lids to even out the tone to a neutral color, which will result in a more vibrant, long-wearing eye shadow application.”